In my last post, I mentioned that people who frequent YouTube may not know about the current efforts of the LDS Church. But did you know that the Church has a channel on YouTube since October 2007?
Elder Russell M. Nelson, one of the apostles of The Church of Jesus Christ of Latter-day Saints (Mormon) Introduces JesusChrist.lds.org, a new website about the Savior Jesus Christ.
For years the use of technology to communicate about religion has been more on a grass roots level. It was done all time, but religious leaders were risk averse to providing their own content. Now we are seeing it more and more as these leaders have come to recognize the importance of using this medium of the internet.
With the success of mormon.org and similar sites, the LDS Church has continued to try new things… even if they are “old hat” to those who frequent YouTube. The video on this site (http://specialmagazine.lds.org/) is the latest expansion into what the LDS Church has done in this area.